Mark Shonka

Fans’ favorite Oikos SKUs come to life with a personality of their very own with playfully punny yogurt/football-themed smack talk. These smack talkin' snacks will boast why their flavor is #1 in yum, invite shoppers to outstrong the everyday, and give away some goodies while they’re at it.

When shoppers scan the QR code, they access a mobile experience where they are prompted to choose an Oikos Triple Zero Flavor. The chosen flavor then animates to life, talks a little smack, and touts all the product benefits that make them so strong. Finally, we reveal whether or not the shopper has won an instant prize or a grand prize home theater!

Putting the “smack” in Snack Talk, we had a lot of fun putting more than a few options together. Unfortunately for the creative team’s precious dreams, the clients client-ed and pulled most of the sass out of the final videos (seen below).

Users were served one of several videos - each repping one of Oikos Triple Zero flavors. The more they “played”, the more videos they could view.

Bonds among family members are strong. But so is the desire to crush those same family members in a friendly game of…..anything! From a dash down the block against Uncle Curt to a hula-hoop contest versus Grandma Hattie, strength-building Oikos wants to help flex those familial 'ceps and prime shoppers for fierce family competition.

SCAN 'N SCORE: Scan code on purchased Oikos products to enjoy a gamified digital experience that gives you engaging content that ignites the friendly competition amongst family members and gives chances to win prizes that will take family competitiveness to the next level.

Home-Suite-Home - Homegating in a cooler, packed with yogurt, football decor, fun games, gift cards and more. Every user who participated received a product coupon to inspire purchase.

We huddled up with Oikos Triple Zero and Kroger to bring the Oikos Extra Point program to millennial shoppers who make protein a priority in their diet. Looking to drive sales in an oversaturated aisle, we needed to find a way to stand out as an all-pro among the rest. Tapping Triple Zero’s key benefit – protein – and our marquee NFL partnership, we developed a program that provided an exciting, interactive marketing solution for Kroger worthy of a highlight reel.

Effie Submission Video

The Meijer shopper loves to play host during the holiday season, which means they need to be prepared to show their guests a good time and let their trendy coffee station shine! SOLUTION: Meijer will equip shoppers with everything they need to host during the holidays with seasonal flavor and fun.

This season sparks everyone’s creativity and people like to showcase their unique crafts – from painting eggs to building gift baskets for the kids. Items that can be mixed and matched to allow shoppers to express their creativity. SOLUTION: Meijer will celebrate Easter by inspiring shoppers to go creamer crazy with their unique coffee concoctions.

No better way to beat the summertime heat than making fun iced coffee for all. SOLUTION: Meijer will be the resource for crafting a variety of delicious iced coffee beverages that everyone can enjoy.

Meijer shoppers love celebrations. For National Coffee Day, we want to help them express their love for coffee by selecting items that go beyond the mug. SOLUTION Meijer will be the destination for shoppers to find everything they need to celebrate all things coffee for National Coffee Day. This pulse included a pop-up experience in-store reminiscent of a home kitchen with a cozy spot and coffee station.

For Meijer shoppers getting back to school and back in their routine, great coffee flavor on-the-go is essential. And letting Meijer shoppers know they can order curbside pickup at all locations will help keep that coffee experience on-the-go. SOLUTION: Meijer will offer shoppers great solutions so they can easily craft their indulgent fall favorites, to-go.

Effie entry video

Live interactive diorama showcasing the process of Horizon farming practices in stations:

Farmer hosts the demonstration and educates shoppers

Kids can interact with the display soil with mini farming tools - similar to Zen garden (regenerative soil)

Wind power demonstration (carbon neutrality)

Coloring station where kids fill in a heart-spotted cow (TLC)

Piggy Bank (or Cow-y Bank) to help fund partners (farmer care)

Serve samples in eco-friendly cups

Description: If you want to catch a legendary ballgame, you head to New York. And if you want to fire up some legendary flavor, you heat up a hot dog named after a New York legend. And since the Big Apple is known for its big swingin’ ballplayers, you should probably pair your dog with a big swiggin’ Snapple Apple!

Recipe: Traditionally topped with a spicy brown mustard and either sauerkraut or onions sautéed with tomato paste. The sauerkraut featured here gets an extra kick of flavor from chili powder and beer.

Description: 2-times the beef means 2-times the flavor. When it comes to North Texas, it’s 2 strikes and your hunger is out! You may as well pair a pair with a pair – send your thirst mango-ing, going, gone with Takes 2 to Mango Tea!

Recipe: Hot dogs with tender brisket, cheddar cheese, jalapeños, and onions, and finished off with BBQ sauce.

Description: This hot dog is so versatile it can practically play all 9 positions. Give it a shot and see if you can throw hunger a no-hitter! And while you’re busy throwing hunger a no-hitter, you may as well shut down thirst with the perfect Peach Snapple – a Georgia specialty.

Recipe: Beef hot dog topped with queso, jalapeños, nacho chips and sprinkled with popcorn, plus a drizzle of barbecue sauce.

Description: This classic dog – with some added oomph – will have you rounding the bases and pumping your fist in flavor-filled victory. And don’t forget, a home run California treat calls for a delightful Diet Peach Snapple that will knock thirst out of the park.

Recipe: Beef hot dog on a steamed bun that is loaded with chili, nacho cheese, chopped tomatoes, onions, and jalapeños.

Description: Enjoy a double-play of stadium flavor with a dog that is both boiled and grilled. But don’t stop there – a duel-prepared Boston dog calls for a duel-flavored winning Snapple. Slide into refreshment with Major League Tea.

Recipe: A hot dog that is boiled and charred on the grill. Topped with white onions, spicy mustard, and relish.

Description: Step up to the plate and serve a Chicago classic that is nearly as old as the game itself. Chicago fans boldly love their teams, and they love their bold flavors. Mix Snapple Kiwi Strawberry Snapple into this rotation, and you’ll have yourself a winning taste team.

Recipe: Topped with yellow mustard, chopped white onions, bright green sweet pickle relish, a dill pickle spear, tomato slices or wedges, pickled sport peppers and a dash of celery salt.

During the Lenten season, some folks don't eat meat on Fridays. That's why MOOYAH gives them a meatless, yet delicious, alternative.

Promoting Promised Land chocolate milk as the “Official drink of Halloween” proved to be a spooky fun project. Especially when the name of the milk is Midnight Chocolate.

Hot Dr Pepper? Sounds weird right? Well it may sound weird, but it's actually pretty darn good! It used to be popular back in the day, and we've been tasked with bringing it back.

Guanabana is one ugly looking fruit. But, despite its odd outer appearance, it has some amazingly delicious nectar.

With VertsKebap, we embraced our strange name and created some fairly strange headlines that made people do a double take.

The Kansas City Royals (my favorite team) won the World Series. What better way to celebrate than by rewriting the lyrics to Staright Outta Compton in the their honor?

After taking notice of the plethora of "naughty" Elf on the Shelf pictures posted to social media, I made a fateful visit to Barnes & Noble where I saw stacks upon stacks of freshly produced evil elves in waiting. I decided "Ah what the hell. This could be fun." After a little bit of brainstorming and a lot a bit of effort (definitely more effort than a grown man should put into a toy elf), Pourman the Elf was born. Heck, he even changed his entire appearance and wrote a book over the course of our several years of “friendship.”

When DFW Airport needed a way to communicate some of their benefits at an international conference, we gave them a few fast and fun (and slightly alliteration-filled) banners.

Just because you’re feeling under the weather doesn’t mean you can’t enjoy a natural remedy that sports a little sweetness.